Simple Changes Doubled My Adsense Revenue

Several simple changes in my Adsense approach and layout have almost doubled my blog’s revenue. The results were so drastic and eye opening that I convinced a friend (www.oneprojectcloser.com) to make the same changes to his blog with even better results. The changes involve two simple ideas that can be easily incorporated into any Adsense monetized website or blog.
I’ve been blogging for over two years now and growing traffic, authority and readership slow and steady. Along with the steady increase in traffic the site has continued to increase it’s Adsense revenue at a similar pace with no sudden increases regardless of all the changes and adjustments I’ve made. That was true until I took the time to study many different published Adsense approaches. As I read all of these different approaches three distinct ideas came to the forefront.

Three Important Adsense Approaches

• Less is More – This concept is really simple yet I hadn’t really given it much thought before. First off the top ad is the highest paying ad and you want that in the best possible position.

Secondly, if you’re using all three of the allotted Adsense units on a given page then there are quite a few ads all competing for attention or a click through. However, if you only use one Adsense unit then you’re limiting the number of ads served and improving the likelihood that one of those ads will get clicked. Therefore, the theory is that an advertiser will be willing to pay a higher rate for less competition.

• Size Matters – If you read enough Adsense guides you’ll find that the 336 x 280 Large Rectangle is the most effective Adsense unit. It typically offers four ads and they are likely to be very related to the topic based on the position between the post title and body.
• Position, Position, Position – Placing your Adsense unit above the fold is imperative for success. This makes sense to me for one reason. Every day my site (and I assume most sites) gets a majority of it’s traffic from search engines. This traffic is generated from people searching for something. So when they land on my page and they decide that it’s not the content they were looking for then I want them to see the Adsense unit right where they land so that becomes an “outclick” option.

How I Doubled My Adsense Revenue

In order to understand the approach I used to double my Adsense revenue I’ll use two graphics that show the same post before the changes and after the changes. First – the before shot:

And here’s the after shot:

My Old Adsense Layout Included:

1. 468 x 60 Text Only Unit located in the header area of my page.
2. 468 x 60 Text Only Unit located between the post title and the body of the post.
3. 468 x 60 Text Only Unit located at the end of the post before the comment section.

Revised Adsense Layout Includes:

1. Remove the old 468 x 60 Text Only Unit completely and replaced with an affiliate banner. The idea here is to remove some of the units in order to address concept #1 of Less is More.
2. Replace the old 468 x 60 Text Only Unit with the 336 x 280 large rectangle unit. This unit is above the fold between the post title and body which makes it a very prominent position. This change addresses both of concept #2 and #3 for Size Matters and Position.
3. Remove the old 468 x 60 Text Only Unit completely. I actually replaced this with the new Chitika Jumbo unit which is also performing quite well. Again the removal helps address the Less is More concept.

Immediate Results

If you look at the graph of my Adsense revenue over the last two months you’ll see that the increased revenue was immediate. The changes were made as indicated by the Red Circle #1. As you can see my revenue went from under $150 per week to almost $300 per week. Immediate should be taken with a grain of salt, the increase happened over several days and it’s likely to take some time for Adsense to incorporate the reduced number of ads being served on your site.

Summary Of Improved Adsense Layout

While I’d be naive to think that this will double any and all Adsense revenue for any site I think the principal is worth evaluating on all sites. The concept is really simple; make one large, well positioned ad do all the work. This will make your page look cleaner and it’s likely to improve your revenue immediately. It’s also important that you follow some of the basic suggestions of blended ads that match the color and fonts of your site. So far I’ve done this on two of my sites and a friend’s site with the same result, improved Adsense revenue.

9 Tricks I Used To Triple My AdSense Earnings In 30 Days

I have been using Google AdSense to monetize my blogs and websites for as long as I remember. In fact it was the first method I ever tried (I made a whooping $15 on my first month… back in 2005). Over the years I migrated to other methods (e.g., direct sponsors and affiliate marketing), which made AdSense become merely an inventory filler. I was still making around $1,000 monthly from it, but whenever I could I would use other methods over it.
Then some months ago I started noticing an upward trend on the CPC of my sites, and I figured that I should give AdSense another try. I started applying some tricks here and there, and the next month I made over $3,000 with it (that is combining all my sites). I was pleasantly surprised, and I decided to keep using it actively on some sites.
In this article I want to share with you the tips and tricks I used to triple my AdSense earnings in one month.

1. I added units to my Big Websites

Daily Blog Tips and Daily Writing Tips are my largest websites in terms of traffic. They are getting close to one million monthly page views (combined). Despite that I was not using AdSense on them, mainly because the direct sponsorship model was working relatively well.
Some months ago I decided to load some AdSense units on the sites, however, and the results were very positive. Around 70% of the boost I generated to my earnings came from these two sites. At the same time I managed to keep the other monetization methods working fine, and no reader ever complained about the new ads (more on that later).
Even if your blog is already making money with direct sponsors and affiliate marketing, therefore, you could still manage to increment your earnings by strategically adding some AdSense units.

2. I added units to my Small Websites

As many webmasters do, I have a bunch of small websites scattered around the web. Some are on free hosted platforms like Blogger, and others are self hosted sites that I abandoned along the way. Most of these sites still get traffic, however. Not much, but combined the numbers get decent.
I figured that adding AdSense units to all these sites could yield some money, and I was right. The main reason is that, since these are abandoned sites and don’t have loyal visitors, I can place the units very aggressively. The result was a very high CTR (Click-through rate), which compensates the small traffic levels.
Don’t underestimate the earning potential of small websites, especially if you are willing to place AdSense units aggressively.

3. I used the Large Units

If you want to make money with AdSense you’ll inevitably need to use one of these units: the 336×280 large rectangle, the 300×250 rectangle, the 120×600 large skyscraper or the 728×90 leaderboard.
Whenever I tried to use smaller units the results were disappointing. Even if I positioned them aggressively the CTR was just too low.
All four units mentioned above can produce good results, but the best performing one is by far the 336×280 large rectangle, and that is the one I used to boost my earnings.

4. I placed the Units above the Fold

My first trial was to place the 336×280 large rectangle between the post and the comments section of my blogs. The results were OK. I then decided to try placing them below the post titles for one week, and the CTR skyrocketed. In fact I still need to find a placement/unit combination that will beat placing a 336×280 unit below post titles.
I knew this rule, but I guess I needed to test and get confirmation. The rule is: if you want to make money with Google AdSense, you must place your units above the fold.

5. I Focused on Organic Traffic

My main concern with adding a large AdSense unit right below my post titles was that some of the loyal readers could get annoyed with it. At the same time I knew that loyal readers become ad blind quite fast, and that the bulk of my money would come from organic visitors (i.e., people coming via search engines to my posts).
To solve this problem I decided to display the large rectangle only on posts older than seven days (using the Why Do Work WordPress plugin). It worked like a charm, as loyal readers don’t even notice the ad units when they are browsing through my recent posts, and organic visitors almost always see the ads because they usually land on posts older than seven days.

6. I started using AdSense for Search

I was not sure how much money I would be able to make with AdSense for Search, but I was not happy with the search results provided by WordPress, so I decided to give it a shot anyway.
Currently I am making around $60 monthly with AdSense for Search. It is not much, but if you sum it over one year we are talking about $720. On top of that the search results are as relevant as you’ll get, so it is a win win situation.

7. I started using AdSense for Feeds

Another AdSense product I decided to try was the AdSense for Feeds one. I opted to display the ads below my feed items (you can also place them on top, but this would be too intrusive in my opinion). The results here were pretty good, both in terms of CTR and earnings.
You obviously need a large RSS subscriber base to make this work, but I am guessing that even with a couple thousand subscribers you could already make $100 monthly from feed ads.

8. I played around with section targeting

Section targeting is an AdSense feature that allows you to suggest specific sections of your site that should be used when matching ads. You can read more about it here.
I found that on niche and small websites section targeting can help a lot. Often times Google was displaying unrelated ads on these sites because there weren’t enough pages. After using section targeting I managed to increase the relevancy of the ads and consequently the CTRs.

9. I tested with Different Colors and Fonts

If you enabled both image and text ads on your units you should be able to customize the colors and fonts. I did some testing with both of these factors, and it helped to increase the numbers. Nothing dramatic, but it was definitely worth my time.
You just need to track your CTR for a couple of weeks. Then change the color or font and track it for another week, seeing if you can beat the original CTR. If you can, keep the new format. If you the performance decreased, try a new color or font and track the CTR for another week, until you find the optimal combination.
On my sites the best results came from making the ad units merge with the look of the site, but on some sites contrasting colors perform better, so testing is a must.

Link your AdSense and Google Analytics Accounts for some Profitable Analysis

• Are you an AdSense publisher?
• Do you use Google Analytics?
• Have you linked them together?

If your answers are yes, yes, and no, you’re missing out on some interesting stats.
It’s been possible to link Analytics and AdSense for a while now, but I come across plenty of publishers who are either yet to do so or who are not actually doing anything with this information. To get them linked, check out this page on Google.
Once they’re linked up, over time as the data begins to collate, you’ll have at your fingertips some interesting information that will hopefully enable you to increase your AdSense earnings further.
There are a heap of stats that you’re given in the AdSense section of Google Analytics, and as a result, there are plenty of ways to dig in. But a simple starting point is to do some analysis of which content is generating the biggest income for you.
I’m not sure that I’m able to show my stats for AdSense earnings, so I won’t show any screen grabs, but here’s what I do:

• Once I’m in Analytics, I head to the Content section, under which there’s an AdSense section.
• I click on the AdSense Pages menu item, which opens up a report of the pages on the blog that earned money in the last month, and ranks them by earnings.

By analyzing the posts listed there, you’ll hopefully begin to see the reasons why certain pages earn more than others. For example I did some analysis today of my last month’s earnings and found:

• My post on ISO Settings did well. It had a higher than average CPM, a pretty good CTR, and decent traffic—an all-round good performer.
• My post on Wedding Photography Tips, on the other hand had a much higher CPM, and higher CTR, but less traffic than the ISO page.
• My photography tips for beginners page again did well mainly because of traffic but less so on a CPM and CTR basis (it has less ads on the page),
• My how to buy a DSLR guide has particularly good CPM—for a topic on which advertisers are obviously bidding against each other.

With some basic analysis, you can start to see a number of things:

• which types of posts attract higher paying ads (higher CPM)
• which topics seem to be performing best
• which post lengths seem to convert best
• which posts you should try to direct more traffic to, because they’re well optimized
• which pages on your site might be good candidates for an extra ad.

Out of the analysis, you might want to tweak some pages to see if you can add more ads, position them better, and so on.
You might also want to think about replicating some of them—taking a popular topic and writing followup posts.
You might also want to find ways to promote some of them more. For example, if you have a really hot page, why not link to it more prominently from your navigation bar and try to get more people to it?
I can’t tell you exactly what you’ll find when you do this exercise, but it’s rare that I do it and don’t get something out of it! Give it a go!

Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings

Let’s start with a question: What’s the single most important factor when it comes to making money with Google AdSense?
It’s organic traffic (i.e. traffic from Google and other search engines).
Here’s a simple example to illustrate the point. Suppose you have an online forum which receives 500,000 unique visitors per month, but 100% of those are coming directly to the forum, either by a bookmark or by typing the URL on their browsers, because they are already regular members. The second website is a niche site that receives only 250,000 unique visitors per month, but 80% of those are coming from search engines, while the remaining 20% are coming from referring sites. Despite the huge different in traffic levels, if both sites started using Google AdSense the niche, one would earn a lot more (I wouldn’t be surprised if it would be five or even ten times more).
How come?
That’s because visitors coming from search engines are already looking for something in specific (i.e. they are looking whatever they searched on Google) and when they end up on your site they are very likely to click on your AdSense units should they see something that is related to what they’re looking for. Other types tend to click on ads much less often (the ones that visit your site regularly even stop seeing your ads—it’s called ad blindness).
The bottom line is that if you want to increase your AdSense earnings, one of the best things you can do is to increase your organic traffic. That’s easier said than done, I know, but it’s totally possible, and below I want to to share a strategy you can use for this.

The long tail

The central idea of this strategy is to use the long tail to increase your organic traffic.
If you are not familiar with the term, the long tail refers to the tail-shaped curve that is produced when you consider the distribution of certain things. For example, consider the books sold on Amazon.com. There are some books that end up selling millions of copies. Those are the best-sellers, and they are responsible for a big part of Amazon’s revenues. Nothing new here. What about the more obscure books that sell a much fewer number of copies (e.g., from 100 up to 1000). One could think they are negligible to Amazon’s business model, but quite the opposite! The sales volume from each of those books individually might be insignificant, but there are hundreds of thousands of such books, so if you combine their sales the result is quite significant (and some people argued that this is a key advantage for Amazon).
The same principle applies to many things online, including search queries on search engines. A small number of search queries (e.g. “money”, “health”, “business”) take the bulk of the resources on search engines. However, if you sum all the rare and obscure search queries (e.g. “how to make money selling pets”, “health therapy with dolphins”), their volume end up being significant. The image below illustrates this:

How can you use this principle to get more organic traffic? It’s simple: discover the long tail keywords related to your niche and create content to fill the needs of those users. Here’s a step-by-step guide for doing this:

Step 1: Use the double-filter process to find long tail keywords

You can do this step using the Google AdWords Keyword Tool.
Before getting started, on the Filter options make sure to select the locations as “all countries” and the language as “all languages” (after all you are aiming from global traffic). Also, on the left sidebar, change the type of match from “Broad” to “Exact” (this is to ensure the data will be more reliable).
Let’s suppose you have a blog about PC games. You should start with the broadest possible keyword, “PC games”. Now scroll through the results looking for narrower keywords that have at least 50,000 monthly searches. For instance, “pc games download”, “free games for pc” and “pc game list.” Write those on notepad. This is the first filter.
To filter the keywords one more time, pick each of the narrower terms you selected on the previous step and put the on Google’s tool. For instance, I’ll use “pc games download”, as you can see with the screenshot below:

Now you need to scroll through the results one more time, looking for very narrow (i.e. long tail) keywords that have between 1000 and 15000 monthly searches. Some examples I found are: “old pc games download”, “full pc games downloads”, “free pc games downloads for windows 7″, and “games download free full version”.
The longer the keyword the better (as long as it has at least 1000 monthly searches) because ranking for it will be easier.

Step 2: Create a piece of content filling the needs of those users

Google’s main business is search. This means that it needs to deliver results that will completely satisfy its users, else it will start losing money. Knowing this, the starting point for any promotional effort to increase your organic traffic should be the needs of the users you want to attract.
In other words, if you want to receive traffic from the keyword “old pc games download” you must make sure that the page in your site that is supposed to rank well for that keyword has all the information, links and resources someone searching for that term could be looking for.
Now your goal is to create one page/blog post for each of the long tail keywords you found in the first step. You don’t need to do this all in the same day. Instead you could aim to publish a new one every week or so.
Just make sure that the content on that page will be complete and top notch (i.e., don’t be afraid to spend some hours researching and composing it).

Step 3: Promote those pages like you mean it

As you probably know, having great content is only part of the equation if you want to rank well in Google and receive organic traffic. The other part is promotion and backlinks.
Here are some methods you can use to promote each of your pages/posts once you publish them:

• Email the URL of your page to bloggers in your niche saying they might find it interesting. And I don’t mean five or six of them. I mean email it to 100 bloggers and website owners. If you can’t find 100 in websites your niche, you aren’t trying hard enough.
• Guest post on other blogs and, instead of linking to your homepage on the byline, link to the page you are trying to promote. Again, I am not talking about one or two guest posts, but ten or 20 for each page you publish targeting a long tail keyword.
• Leverage social networks like Twitter and Facebook to promote the page, and perhaps create a contest to encourage people to share the page with their friends.
• Post about your page on online forums, Q and A sites, social bookmarking sites, you name it.

Step 4: Wait and profit

That’s pretty much it. After you do all of the above, you’ll just need to wait while your pages go up in the search rankings. Usually this take between four and eight weeks to happen. At this point you should start seeing an increase in the organic traffic, and consequently on your AdSense earnings.
If it works as planned you can go back to Step 1 and repeat the process with other keywords or with other niches as well.

Top 10 AdSense Don'ts

Want to make money with Google AdSense for content? Here's a list of what not to do, unless you want to get banned. Google doesn't play around when it comes to click fraud. Click fraud loses Google money, and it loses AdWords customers money. If you don't play by the rules, you may get a warning, you may get suspended, or you may just get banned.

1. Commit Google Don'ts

The first thing to avoid is any of the Google Don'ts. Cloaking, keyword stuffing, and title stacking are all ways to get banned from Google searches. They're also ways to get banned from AdSense. When you place AdSense ads on your site, your site is far more visible to Google and it's much more likely that your rule breaking will be caught.

2. Click on Your Own Ads

No matter how tempting, never ever click on your own ads. This is probably the easiest way to get your site suspended or banned. It's a form of click fraud, and Google is very good at catching this, even if you think you're hiding your tracks. Don't let anyone who uses any computer in your home click on your ads, either. Make sure your significant others and children are aware of the rules, or you could jeopardize your standing with Google.

3. Hide Your Ads

It might be tempting to hide your ads by making them the same color as your background or camouflaging them on areas with busy background images. You do still get paid for pageviews, so invisible ads would still pay, right? Don't even try it. This violates Google's Terms of Service, and it's easy to get caught. Don't stuff your ads far below the rest of the content, either. Clicks pay better than pageviews, so it's to your advantage to have your ads prominent. Try to make the ads look like they belong on your page.

4. Beg for Clicks

Don't hold ad-click contests, beg, or even give big hints that people should click on your ads. They can ban you if they catch you begging for clicks anywhere on the Web, including pages that are totally unrelated to your AdSense pages. Google also forbids labeling your ads with language stronger than "sponsored links." This is really for everyone's benefit. Pages that beg for clicks are usually not great reads, and pity clicks don't help the advertisers.
Note: It's fine to have contests on your Web site that aren't related to ad clicking or other rule breaking, such as "best photo" contests.

5. Alter the Code

AdSense generates javascript code that you can copy-and-paste directly into the HTML of your Web page. If you need to change the color or size of your ads, generate new code from AdSense. Don't make changes to the code from your Web page editing program or tweak it by hand. If you put AdSense in Blogger, Google will generate the code for you from within Blogger.

6. Use Robots to Click on Your Site

Never use any sort of automated tool to inflate your page views or click on your ads. This is click fraud of the highest order, and Google is very sophisticated at catching this. This is a trick that can easily get you banned. Likewise, don't use human-powered schemes to pay for clicks, either. No trading clicks with other AdSense users, and no pay-for-clicking schemes. If advertisers wanted to pay people for clicking, they would have signed up for it themselves.

7. Tell People How Much You Earn Per Click

Google is very picky about how much you disclose about how AdSense works. They don't let you tell people how much you were paid per keyword, because this could jeopardize revenue from AdWords advertisers. Beware of anyone who offers to sell you this information.

8. Make Pages Specifically to Display Ads

Google says you can't make pages simply to hang ads, "whether or not the page content is relevant." Many Web sites, including About.com, make money from ads. Google itself makes most of its money from advertising. What makes the difference between ad sponsored content and content for the sake of ads? When you develop your site, your first thought should be about creating content, not ads. Avoid writing empty sentences for the sake of generating keywords, and avoid lengthy copy-and-pastes just to make more pages. Every page you publish should have a content-driven purpose.

9. Make Content About Taboo Topics

Google has a strict list of content standards, and they don't accept AdSense on pages that are violating them. These include, among other things, sites that promote or sell:

• alcohol
• certain weapons
• firearms
• tobacco
• drugs
• designer knock-offs

This is a silly rule to violate, because AdSense is keyword generated, so it's amazingly easy for you to get caught. If you do have content that violates these rules, such as a beer-making supply store, they may be legitimate sites, but AdSense is not for you.

10. Cheat in Any Other Way

This isn't by any means a comprehensive list. I'm sure there are many ways to game the system that Google hasn't found out about... yet. There always are. AdSense is constantly changing to find new ways to detect click fraud, and eventually you will be caught.
The best way to generate income through AdSense is to create good content that is well optimized for search engines and to promote your site through legitimate channels.
That sounds like a lot of work, because it is a lot of work. However, it's a strategy that won't get you banned.

AdSense Explained - Google's Program to Put Paying Ads on Your Web Site

AdSense is one of many ways to earn money from the Web. AdSense for content is a system of Google contextual ads that you can place on your blog, search engine, or Web site. Google, in return, will give you a portion of the revenue generated from these ads. The rate you are paid varies, depending on the keywords on your Web site used to generate the ads.
Text ads come from Google AdWords, which is Google's advertising program. Advertisers bid in a silent auction to advertise for each keyword.
AdSense also supplies image and video ads through AdWords.

Restrictions:

Google restricts AdSense to non-pornographic Web sites. In addition, you may not use ads that may be confused with Google ads on the same page. If you use AdSense ads on search results, the search results must use the Google search engine.
You may not click on your own ads or encourage others to click on your ads with phrases like "Click on my ads." You must also avoid mechanical or other methods of artificially inflating your page views or clicks. This is considered to be click fraud.
Google also restricts you from disclosing AdSense details, such as how much you were paid for a keyword.

How to Apply:

You must apply, and Google must approve your site, before you may earn money from AdSense. You can fill out an AdSense application directly at www.google.com/adsense
You can also apply from within your Blogger blog.
Learn how to ad AdSense to your Blogger.
The application process may take several days before approval.

Cost:

It is free to place AdSense ads.

AdSense Locations:

AdSense is divided into two basic locations.

• AdSense for Content
• AdSense for Search

AdSense for Content covers ads placed in blogs and Web sites. You can also place ads in the RSS or Atom feed from your blog. AdSense for Search covers ads placed within search engine results. Companies, such as Blingo can create a custom search engine using Google search results.

Payment Method:

Google offers three payment methods.

1. CPC, or cost per click ads pay every time someone clicks on an ad.
2. CPM, or cost per thousand impressions ads pay for every thousand times a page is viewed.
3. Cost per action, or referral ads are software ads that pay for every time someone follows a link and takes the advertised action, such as downloading software.

Google for Search results only use CPC ads.
Payments are generally monthly by either check or electronic funds transfer. US residents must supply tax information to Google, and the income you receive will be reported to the IRS.

Disadvantages:

Google AdSense ads can potentially pay well. There are people who earn in excess of $100,000 per year in AdSense revenue alone. However, to earn money from AdSense, you really need to attract a large audience. This takes time, quality content, search engine optimization, and possibly advertising. It's possible for a new AdSense user to spend more money on advertising and server fees than they earn in revenue. It's also possible to make content with keywords that nobody has purchased through AdWords. When this happens, you will only see Google public service ads, and those do not generate income.

Advantages:

AdSense ads are very unobtrusive, so it provides a better user experience than flashy banner ads. Because the ads are contextual, many people will want to click on them anyway, since the results may be relevant. You don't have to be big or famous to start using AdSense, and the application process is simple. You can even insert ads in your Blogger blog, so you don't need to host your own Web site.
AdSense acts like your own ad broker. You don't have to negotiate prices or find appropriate advertisers. Google does that for you, so you can concentrate on creating quality content and publicizing your Web site.

Google Adsense: The Basics

Using Internet search technology, Google will serve ads on web pages that are based on the specific content of that web page. For instance, if someone is on a webpage that's covering the latest golf tournament, Google will serve ads for golf clubs or golfing attire. If you own that site, you get paid every time someone clicks on that ad. Not too shabby. This is usually called CPC (Cost Per Click) advertising.

The Major Benefits of Google Ads
You may not even notice banner ads any more. As an Internet-savvy society, we have learned to filter them out. There is also banner filtering software available because banner ads can be very annoying, and that could harm your website readership. But Google Adsense is different:

• Google Ads are less intrusive, so they don't annoy people
• The content is RELATIVE, and therefore has more impact
• People trust Google Ads because people trust Google
• The payment model is generous and reliable
• It's possible to make a healthy living from Google Ads

That last point is paramount. How do you make a living from Google Ads? Well, with the right combination of traffic, content and users, you can make thousands of dollars every single month.

Making a Google Adsense Income
Let's be clear. You cannot expect to throw Google Ads onto your site, sit back and watch the money roll in. It doesn't work that way. Like anything in business, it takes an investment of your time to get a return that you can bank on. To understand the logistics of making money, you need to know the basic way Adsense works.

How it Works
Let's say you currently have a blog or website that gets 100,000 visitors every single month. That's over 1 million every year. Sounds like something that could make you money, right? Well, think of this:

1. You have 100,000 ad impressions (views)
2. You have a CTR (click through rate) of 1%, which is standard
3. 1% of 100,000 = 1000
4. If the CPC (cost per click) of the ad is $0.01, you make $10
5. If the CPC (cost per click) of the ad is $1.00, you make $1000

There's a big difference between the two, and obviously most ads do not pay out at the $1/click rate. The more obvious and widespread the keyword of the ad (which is what triggers the ad itself), the lower the CPC. And that is info you can use.
What You Can Do To Maximise Adsense Income
Whether you want to make money off the blog or website you already have, or you want to create a blog with the sole purpose of making Adsense money, there are several ways you can increase your revenue:

• Use SEO (Search Engine Optimization) writing to maximize the keywords in your content.
• Write more. The more you write about your subject, the more keywords you have for Google to search and feed ads to.
• Write often. More content is everything, and the fresher the better.
• Post useful, accurate content. When you post garbage filled with keywords it is difficult to read and doesn't bring people back. You want your site to be sticky, so that it generates traffic.
• Find a niche. Talking about football is all well and good, but thousands of people are doing it. But movie soundtrack collections, that's another story.
• Don't create too much bad traffic. It's easier than you'd think to create a lot of traffic, but if it's not qualified, which means there to read your content, then it will be a flash in the pan. It also affects your CTR.
• Make use of Google Analytics. Google gives you the tools, for free, to make a profit.
• Think differently. Don't just write the same old boring content that everyone else is. Have a new take on Mad Men? Got a better angle on knitting? PlentyofFish.com, earns over $300,000 every month! But it's not just given away. You have to earn it. Now go, be successful.